

Itay Oleinik
- 15 מרץ 2016
- 2 דקות
האתגר הנוירולוגי
Neuroscience הפך בשנים האחרונות ל Buzz word החם ביותר בתחום המחקר. היכולת לדעת בדיוק מה קורה במוחו של הצרכן ללא הטיות מראיין/מרואיין הפכה את תחום ה Neuroscience לדבר שכולם מדברים עליו וכולם רוצים שיהיה להם כזה, או לפחות לומר שהם עשו בו שימוש. אבל תחום ה Neuroscience על נגזרותיו השונות (Eye tracking, Facial coding וכו') מציב גם אתגר לא מבוטל למכוני המחקר וללקוחות ובעוד טכנולוגיות מסויימות מצליחות, אחרות נכשלות כשלון חרוץ. אבל, כאשר אנחנו בוחנים את בית הקברות הטכנולוגי בתחום המ
45 צפיות0 תגובות
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